Digital Content Director

  • Full Time
  • Anywhere

Salt Lake City,UT

Nexstar Media Group,Inc.


The Digital Content Director is responsible for managing and growing along with recruiting and coaching a successful digital team daily. They will oversee and improve the daily packaging and distribution of all digital daily news and enterprise content across all ABC4 digital platforms. Their goal is to increase pageviews, page per sessions, and users across all digital audience segments on while prioritizing, but not limiting, in-DMA reach. The Digital Content Director is a strategist that uses data to determine content decisions.  The Digital Content Director has a firm understanding of how to construct story "voice" while avoiding bias and editorialization. They are an AP Style expert that holds published content to the highest quality and journalistic standards.  The Digital Content Director is a coach that knows how to manage and grow a team to meet their highest potential in their professional responsibilities. They establish clear expectations with effective modes of accountability. The Digital Content Director is an enthusiastic champion for digital best practices across all departments.   Enhancing a strong digital culture with long-term goals in mind while being able to strategize from a 30,000-foot view and manage from the ground is a key objective.


Essential Functions:

  • Oversees daily operation of
  • Train, coach, and manage a team of digital producers, reporters, and editor/distro producers
  • Communicates goals, processes, and expectations for digital success across all departments
  • Communicates digital data goals and results on a daily basis to digital team and regional lead
  • Establishes expectations and accountability for digital KPIs, like increasing pageviews and pages/session
  • Evaluates website traffic trends to make daily and long-term content decisions
  • Assigns and edits stories, photographs, graphics, videos, audio and other news content for digital platforms
  • Build relationships across the newsroom to assure we are first to market with breaking news and enterprise content
  • Supervises work of other staff producing news for digital platforms
  • Provides journalism requirements in the development of digital content and distribution
  • Willing to adjust shift as needed to coach direct reports or produce if necessary
  • Works with regional digital lead to evaluate goals on at least a weekly basis


Knowledge/Experience Required:

  • Thorough knowledge of journalistic principles, ethics, and standards
  • Excellent news judgment and knowledge in managing online news operations
  • Organized, technical problem solver to manage briskly paced, multi-platform digital news operation based on data
  • Expert in SEO best practices and AP Style
  • Proficient in Google Analytics, Chartbeat, and CrowdTangle
  • Excellent communications skills to effectively navigate the evolving and growing influence of digital across all departments
  • Self-motivated, competitive, assertive, and capable of working independently and under pressure
  • Working knowledge of a range of significant regional and state-wide public affairs issues
  • Ease with learning and seeking out new technology in a fast-evolving industry
  • Experience in building digital news teams and news operations a plus


  • Three years' experience in an online operation with strong news or editorial focus preferred
  • B.A. in journalism, mass communications, marketing, equivalent experience may substitute


Physical Demands & Work Environment:  This position may require ability to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work near others, work outdoors occasionally in all weather conditions, and work indoors in environmentally controlled conditions. In addition, this person must be able to lift, set up and operate equipment weighing up to 25 pounds, and can handle, control or feel objects, tools or controls. Repetitive movements may be required. Work may be conducted in extremely bright or inadequate lighting conditions.



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