Content Brand Manager-12939

  • Full Time
  • Anywhere

WATN-TV

TEGNA, Inc.

DESCRIPTION

TEGNA Memphis is seeking a talented and disciplined Content Brand Manager to oversee all aspects of our brand in content (and content marketing). This individual is responsible for facilitating, nurturing, and growing the brand and its sub-brands to maximize market share and improve the organization's competitive position.

Reporting to the station's News Director, the brand manager is a subject matter expert on content branding and showcasing and working inside the station's content team and partnering with the station's marketing department. The individual will collaborate with necessary internal and external partners to bring the brand to life in content. They will facilitate the strategic development of the brand and provide internal guidance to all who impact the brand across platforms. They ensure all touchpoints of the station content are in brand compliance including all linear and digital content, social media extensions, partnerships, internal content marketing, and more.

The ideal candidate is humble, professional, and flexible with a strong ability to work in a fast-paced, dynamic media environment. They can set goals and manage multiple activities while prioritizing to meet deadlines. They bring a positive attitude to the workplace and fearlessly push the envelope. They can effectively manage, connect, collaborate and act as a liaison with multiple parties. They ensure the vision of the brand while operating with a sense of urgency in the present. They have a high emotional quotient and are comfortable working with a variety of stakeholders across departments including but not limited to news and content, digital, human resources, department heads and station leadership, corporate executives, and more.

Responsibilities:

  • Champion the brand in all station content areas. Educating stakeholders on brand and how to incorporate brand-thinking into their individual work areas.
  • Developing a culture of clarity, commitment, and empowerment in partnership with content, and operations leaders as well as the marketing team.
  • Working with internal and external research to gather, analyze, report on and apply key audience insights that affect brand growth.
  • Developing, regularly reviewing, training staff on, and ensuring strict adherence to station brand guidelines.
  • Partnering in the creation of a brand and program-specific marketing messaging.
  • Governing the brand and achieving a high level of organizational consistency across platforms by continuously monitoring brand expressions, tracking all content assets, providing ongoing critiques, etc.
  • Partner on the development and delivery of compelling, brand-centric content alongside multiplatform content and marketing leaders.
  • Work with news director to recruit and retain best-in-class creative talent.
  • Develop, maintain and track project schedules.

JOB EXPERIENCE


REQUIREMENTS

Requirements:

  • Bachelor's degree or equivalent experience
  • 7+ years of experience in related field with a record of success in content and brand building
  • Strong organizational, communication, time management, and interpersonal skills
  • Travel: Rarely: less than 10%
  • Work Environment Set: Office: normally performed in a typical interior/office environment
  • Physical Demands Set: Light work: Involves sitting most of the time, walking, lifting, bending, standing, etc.

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit http://www.TEGNA.com.

 

TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.

 

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.


ADDITIONAL INFO

We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.


HOW TO APPLY

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