Consumer Insights Manager-13291

  • Full Time
  • Anywhere

WUSA

TEGNA, Inc.

DESCRIPTION

WUSA Sales is an elite organization at WUSA9, TEGNA’S flagship station in Washington, D.C. We serve to Inform, Inspire and positively Impact our customers by researching consumer behavior and translating those insights into strategic recommendations. We are looking for a Consumer Insights Manager who is passionate for connecting consumer & industry trends with our best in class products to exceed our customer’s advertising goals.

The ideal candidate is creative, curious and a thought leader who seeks to drive new revenue opportunities by educating our internal team and external partners. This person will directly manage a Media Strategist while working alongside our sellers as an expert in research and media strategy.

Are you ready to be in Good Company?

Responsibilities:

  • Research consumer behavior and industry trends that translate into compelling marketing/sales materials
  • Recommend data-driven initiatives that further station goals and align with core values
  • Identify emerging categories and trends, arming our sales team with market intel and strong VBRs
  • Develop insights-based sales material that create new revenue streams
  • Collaborate with Sr. Manager, Strategic Partnerships, to ideate new partnerships aligned with client requests and actionable insights
  • Responsible for managing client proposal deadlines
  • Reimagine workflows to improve overall efficiency
  • Prepare and present reports and lead regular internal insights discussions
  • Other duties and responsibilities as may be required by our Content/Marketing teams to achieve KPIs across various departments

JOB EXPERIENCE


REQUIREMENTS

Requirements:

  • 4+ years of experience in marketing strategy, analytics or research
  • Proficiency in leveraging research platforms including MRI-Simmons, Nielsen Scarborough and similar
  • Excellent verbal and written communication skills, ability to transcribe data with clarity and brevity
  • Problem solver with analytical skills who has a passion for taking on new challenges
  • Confident collaborator who works with various departments and personalities to handle multiple projects in a fast-paced environment
  • Proficiency in PowerPoint and Adobe Editor
  • Outstanding interpersonal, organizational and time-management skills
  • Experience managing direct reports a plus
  • Travel: Occasionally: 10%
  • Work Environment Set: Office: normally performed in a typical interior/office environment
  • Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit http://www.TEGNA.com.

 

TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.

 

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.


ADDITIONAL INFO

We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.


HOW TO APPLY

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